DDR Media is boutique style, Toronto based advertising agency.  While there have been plenty of opportunities to grow our client base, we’ve avoided the temptation.  Life can be as complicated or as simple as we want it to be.  DDR Media’s business model remains ridiculously simple:

• Work only with clients we genuinely enjoy working with.  Seriously. 
• Treat people the way we appreciate being treated.
• Ensure there are clean lines of communication.
• Never lose sight that it’s a privilege to be entrusted with investing someone’s money. 
• Provide recommendations as if the money were coming from our own pockets.
• Establish ZERO monthly sales targets.  With focus on helping clients, money will take care of itself.

DDR Media was born in 1995 by Dave Lofranco, who spent 10 years working in radio and television advertising sales.  His focus was on helping his retail clients.  Money always took care of itself.

Inside Scoop

By working on the inside of radio and television stations, there were lots of opportunities to learn intimately:

o How pricing strategies were developed.
o How stations and networks manage their inventory.
o What large and small agencies do right and wrong.
o “Stuff” that agencies could do a heck of a lot better and chose not  to do–in the interest of their own agendas.
o How some clients managed to get plenty of added value, while other clients did not.

The bottom line is it made tons of sense to open DDR Media using simple principles which genuinely help businesses, which brought you to this.